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The Goodwill® Halloween Survey reveals a jump in 2025 celebration plans and thrift-store shopping trends. FORT WORTH, TEXAS (October 13, 2025) – With Halloween celebration plans on the rise in 2025, a new survey from Goodwill Industries International shows consumers who prefer DIY costumes are increasingly turning to thrift stores to find unique, sustainable and affordable materials. Almost nine in ten Americans (87%) plan to celebrate this year, an increase from 80% in 2024. Among those celebrating this
