Session 1: Establishing Your Presence with Meta Business Tools 90 min (P) Beginner,
Learn valuable insights and best practices for creating a strong online presence on Facebook and Instagram in Establishing Your Presence with Meta Business Tools. You’ll be equipped with best practices for using Meta Business Suite, developing interesting content, and engaging customers through Posts, Live, Events, and Groups. With this newfound expertise, you can establish a compelling online presence, connect with your target audience, and drive business growth through these powerful platforms.
In this session, participants will:
- Establish a compelling presence on Facebook and Instagram to drive business growth.
- Experiment with messaging and content to attract audiences with images, videos, Stories, and Reels.
- Engage audiences with Posts, Live, Events, and Groups.
- Use Meta Business Suite to track activity, messages, and insights.
Session 2: Instagram Deep Dive: Designing and Optimizing Instagram 90 min (P) Intermediate,
In the Instagram Deep Dive: Designing and Optimizing Your Instagram, you’ll experience an immersive exploration of creative techniques to effectively engage your audience on Instagram and gain comprehensive knowledge on crafting impactful Posts, Stories, and Reels. Additionally, discover the key elements to create engaging Instagram posts. After attending this session, you’ll be able to establish a strong Instagram presence, build a clear content strategy, and meaningfully engage with your target audience.
In this session, participants will:
- Learn innovative ways to engage followers through Posts, Stories, and Reels on Instagram.
- Create visually appealing content on Instagram that aligns with brand identity and the target audience.
- Discover effective caption-writing techniques, including storytelling, calls-to-action, and hashtags to increase reach and engagement.
- Discover strategies to incorporate brand tone-of-voice.
Session 3: Measuring Your Meta Results 60 min (P) Advanced
Measuring Your Organic Meta Results gives you a comprehensive overview of page insights and organic measurement on Facebook and Instagram. You’ll learn how to effectively view and analyze your Instagram and Facebook Page insights through Meta Business Suite to improve content and results. With a data-driven approach, you’ll be empowered to make informed decisions, refine your content strategy, and achieve better results.
In this session, participants will:
- Learn how page insights can provide valuable information about audience demographics, reach, engagement, and content performance.
- Understand key metrics such as profile visits, reach, impressions, engagement, and follower demographics.
- Use data to optimize content through insights gathered from organic page and profile analytics.
